Zafferano Cortis
Client: Paolo Cortis
Services: branding, packaging design, web design
Year: 2020
Brand design, web design and development and packaging design for a saffron producing company
Zafferano Cortis is a young company dedicated to the production and marketing of saffron.
The brand design, packaging design and web design and development have been carried out.
The soul of Zafferano Cortis is Ivan, a lifelong friend with a passion for saffron. Since he started his activity several years ago, he has always given a lot of importance to packaging design and in general to the corporate image of the company.
The image of Zafferano Cortis has evolved over time to what it is today. A brand that aims to communicate the high quality of its products.
The brand design is inspired by the shape of the saffron flower. Red is the colour of esteem.
Packaging design is a pillar of Zafferano Cortis’ marketing strategy
From the very beginning, Zafferano Cortis has wanted to invest in packaging design to differentiate itself from the competition and communicate the high quality of its products. A minimalist, modern and elegant image has been studied.
Zafferano Cortis products are saffron in stigmas and saffron powder.
The packaging design of the saffron in stigmas, a higher quality product, has been applied to a cardboard box containing a glass jar with saffron.
The saffron powder is packaged in a paper box, which is presented in a display stand at the point of sale.
Corporate website with customized design that talks about the company and its products
Website design and development on WordPress
The Zafferano Cortis website has a custom-made web design and has been developed on the CMS WordPress.
It consists of different parts: presentation of the company, its history, the territory of production, what is saffron, how it is produced, how it is used, the products, the points of sale and contact.
It is a website with a responsive design, so the layout adapts to different screen sizes to improve usability on all devices (computers, tablets and mobiles).
Responsive web design to improve usability on different devices
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